Hello, I'm Matt. I'm a multidisciplinary creative practitioner, problem solver and visual communicator; expert in User Centred Design, Design Systems and Front-End Engineering.
I’m currently Lead Product Designer for Design Systems & AI at GSK, where I own design system strategy and digital standards for commercial and medical channels used across 100+ markets. This site is an archive of my earlier work, mostly from my time as Creative Director at GPMD. To see what I’m doing now, visit mattbailey.uk.
